Traditionally most people think of using the stick of coercion when dealing with a foe and the carrot of persuasion with an ally, but we should amend our influence planning to include the possibility of applying both, as required, in a goal-centric model. Friend or Foe? As a target it makes little difference in designing the dialog of influence if we recognize that either would decide on an action only after weighing the pros and cons. Instead, distinguishing between whether you are trying to discourage an actor’s potential behavior or you are trying to encourage their current behavior offers planners more utility than focusing on your relationship with them.
The deployment of these “cognitive munitions” in the current “hot” stage of political warfare confrontation between Russia and the West should serve as a stark reminder that multiple “defusing” initiatives should be actively developed and implemented, aiming at raising the cognitive protection levels at military and civilian institutions alike.
About the Author(s)
Identifying and influencing the local population favorably enables time and space to conduct military operations.