Small Wars Journal

Robert R. Greene Sands


Robert R. Greene Sands, PhD, is one of the foremost experts in cross-cultural competence (3C) and culture-general in the DoD and has worked closely with several DoD organizations to develop and deliver innovative blended learning programs in culture and language.  Several iterations of his courseware have been utilized by different Services, Special Operations Forces, US Army, US Air Force, US Marines, and Foreign Area Officers, among others. Sands developed the first-ever Massive Open Online Course (MOOC) in cross-cultural competence, Operational Culture: Thinking Differently about Behavior in the Human Domain.

Anthropologist Sands is currently CEO of LanguaCulture, LLC and adjunct professor at Norwich University.  His prior experience includes positions at Air University and Air Force Culture and Language Center, Defense Intelligence Agency, and Director and Senior Research Fellow at the Institute for the Study of Culture and Language at Norwich University and adjunct professor in the College of Graduate and Continuing Studies Program.  Sands’s research and writing on the various aspects of culture and language is represented in seven books (with one in press), numerous journal and book chapters.  He is also a preeminent speaker and lecturer and is often delivering addresses to various organizations and learning institutions on his research and experience, to include TEDx and other television and video appearances.  His most recent book published by Joint Special Operations University (JSOU) featured a re-envisioning of the Special Forces language and culture learning program, Assessing SOF LRC Needs: Leveraging Digital and LRC Learning to Reroute the “Roadmap” from Human Terrain to Human Domain.  Sands founded and is co-editor of the Journal for Culture, Language and International Security.  Dr. Sands received his PhD in anthropology from the University of Illinois.

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